Ashvale Victoria White Logo

AVAFC Badge Redesign

The aim of this project was to redesign the badge for Scottish amateur football side Ashvale Victoria. The current badge had been designed 15 years ago and although it has served the team well, I felt the badge was too generic - it could belong to any organisation with the initials AV. Taking inspiration from the classic football badges of Italy and South America, I feel the new design is far more striking and could only ever belong to a football team.

Full Colour


White Ashvale Badge


Black Ashvale Badge