AVAFC jersey on table


Redesigned badge for Scottish amateur football team Ashvale Victoria

Project Brief

The aim of this project was to redesign the badge for Scottish amateur football side Ashvale Victoria. The current badge had been designed 15 years ago and although it has served the team well, I felt it too generic. It is a simple monogram and as such could belong to any organisation with the initials AV. Taking inspiration from the classic football badges of Italy and South America, I feel the new design is far more striking and could only ever belong to a football team.

AVAFC badge before and after


AVAFC jerseys hanging in a changing roomAVAFC Clothing Range AVAFC Home & Away jerseys
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